What should small business owners be doing during post COVID

Advice

How can Web design and digital marketing help you?

It's time for businesses to adapt and change their models. This includes large businesses, small local shops, restaurants and bars. There are those that acted straightaway and those that waited to see what happened. Some of your competitors may not be opening again.

If you managed to stay trading over the last 12 months in the toughest of economic situations then you know how important having a website and digital marketing is.

Thinking outside the box about how you can sell your service or product within your local community whilst adhering to social distancing rules is paramount to rebuilding the customer base that you may have lost during this period of difficulty. Your customer has changed and will be ever more digitally dependant than before.

Your customer has changed and will be ever more digitally dependant than before.

It is no longer applicable (if it ever was) to say my business doesn’t need a website or an online presence. You cannot now be technophobic or rely on customers finding you. It is no longer a world where selling face to face normally will be possible unless you are using technology to help you.

How can you do this?

It is never too late to get online and sell your service or product and its never been easier to get a website up and running.

If you are a local business and don’t have a website professionally built you will be at a serious disadvantage to those that do.

A good web designer will take the idea that you have in your head and make it a reality both visually and verbally.

A really good web designer will…

  • Learn about your business and help you convert leads in to sales
  • Know what technology can help you be successful
  • Design a site that sets you apart from your competitors
  • Help you create website specific content that engages with to your customers
  • Clearly create a message that captures the concept of your service and values in just a few seconds
  • Structure your content to give you the best chance of being found on search engines
  • Support you to ensure you get a return on your investment

If you are a local business and don’t have a website professionally built you will be at a serious disadvantage to those that do.

At Tomato Creative we design and build websites with a clear SEO strategy in place prior to ensure you have the best chance of ranking quickly and turning your investment in to customers and revenue.

We offer a FREE 30 Minute strategy call to discuss your needs.

Written By:
James Pravato

I have worked across a wide range of business sectors in design, marketing and sales for over 20 years. I started in as a digital designer with Design Bridge and have worked on projects with clients such as Unilever, PWC, DaimlerChrysler, The FA, UEFA, IAAF and Mercedes-Benz along with developing web design solutions for early versions of well know property sales and estate agency websites.

My current focus is on Local and SME businesses helping them to get more traffic, leads and sales through an SEO first approach to web design ensuring that the have the best chance possible to get a return on their investments.

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